4 Ways Social Media is Changing Independent Filmmaking

About two years ago there was a rush by independent filmmakers to jump on the social media bandwagon for low cost film promotion. (Just search "social media independent film" for a rash of blogs, how-to's, etc., generally circa 2013.) Today, it's almost impossible to get your film seen without "posting" incessantly about it across a range of social media outlets, and it works.


There are more ways to leverage the power of social media to improve your success as an independent filmmaker than simply promoting your finished product. Here are some of the coolest/most creative uses of our social world I've seen recently (in no particular order):

1. Group story-building: As modern creative geniuses like Joseph Gordon-Levitt have proven, your followers on social media are a great source of creative, collaborative story-building. Check out his #MonthlyScriptWorkshop on Twitter. From developing an idea to finalizing a screenplay, there are hundreds of talented writers out there willing to contribute their time and energy if you just ask.
2. Fund your project: Crowd-funding is definitely the word of the day not only for independent filmmakers, but for many industries. Sites like Indiegogo and Kickstarter are excellent sources of funds for those with a project that's ready to go but needs a little extra kick to get started. (Most crowd-funding sites have rules around setting and making goals, so plan your campaign carefully.)
3. Meet your cast & crew: Creative independent filmmakers are expanding their reach to find locals who are willing to help make their dream a reality. I'm personally part of two Meet-up groups specifically targeting the local film community - one a general film-making group, the other targeting actors to cast current and future projects. (Make your group successful by including an educational element for newbies and networking with agencies, studios, etc.) The usual "casting" methods can be pretty difficult to navigate, and even harder to leverage effectively, when the pay for your stars is publicity (maybe) and peanuts. The promise of residuals will draw un-carded, experienced help, but we all know that's more a hope than a guarantee with most indies.
4. Test screening safely: With the increased focus on privacy, security and data protection, filmmakers now have several options to share their projects without losing their rights to them in the process. (Beware of user-agreements that hand your film over to the host. The most popular video-sharing service, to remain unnamed, is of particular concern if not used properly.) I personally like services like SmugMug and OneDrive to set up private shares that prevent download and duplication while providing support for comments and that social media feel. Instead of waiting to test the whole finished project, take advantage of social media and your circle of trusted friends to test specific scenes, different endings, even costumes, make-up, effects...you get the idea.

The digital age is a great thing for independent filmmakers. Take advantage of it!