Featured Talent: Maya Clarady, tween quadruple threat

Maya Clarady

Maya Clarady
Actress, Dancer, Model, Singer, V.O., Host
Age range: Tween (pre-teen/young teen)
http://www.imdb.me/MayaClarady
bookmaya@outlook.com
832-859-8299
What we love about Maya:
Incredible acting range, from comedy to drama and sci-fi without blinking.

Memorization skills exceed most her age whether it's her lines, lyrics or choreography. Give her a day and she's got it!

Easy to work with - directors & choreographers just love working with Maya thanks to her great personality and willingness to follow direction.

 Loves to snorkel and fish, especially on the Caribbean Sea

Dreams of landing her own Disney series.

 Trains in 5 styles of dance, but Hip Hop is her favorite.

Has seven pets, including a ball python and a 125lb dog.

Got her first fashion model feature spot at three, for a children's boutique.


NEXT: Will be shooting a sci-fi TV series' pilot episodes, in a lead role.



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Killing Credibility with Casting

Sometimes it's the screenwriter's fault, but usually not. Let's face it, as a filmmaker/ producer/ director, you have the final word on casting choices made for your film. This used to be a no-brainer kind of job since all women were young and pretty and all men were dashing and attractive by Old Hollywood standards. Age only mattered if the part called for a woman and it was once perfectly okay to restrict all female roles to 18-30 age group. By okay, I mean "accepted practice."
     I've said it before and will probably say it a million times: filmmakers need to take their casting choices more seriously with today's sophisticated audiences. Women now buy as many, if not more tickets than men do. More women make household buying decisions than men, buy a ration of 2:1. Your market is no longer Ward Cleaver, folks.
     If you want to be taken seriously as a filmmaker, you need to demonstrate that you can make good choices casting. Here are some of the more recent casting missteps that have left audiences fuming and actors befuddled:

• Casting men over 50 with 20-something romantic interests. (This is male fantasy, not reality.)
• For that matter: any decade+ age gaps between the male & female romantic leads.
• Casting 20-somethings as high schoolers. Audiences aren't buying it anymore.
• Casting white people as minorities. We can see the make-up and don't buy the CGI, folks.
• Casting minorities as the wrong nationality. (Asians are NOT Native Americans. Not all Asians are Chinese or Japanese. Native Americans are not Hispanics. Native Americans are not Indians or Arabic. Need I go on?)
• One of my favorites: impossible parent castings. My daughter was recently called to audition for a film that was looking for a female child 11-16 and the mother - yes, biological - to be 21-25. Wait, what? Um, idiots: You do realize that mom would have been at MOST 10 years old when giving birth in that case, right? No one is going to buy that and I pulled my kid from the audition because the filmmaker obviously had a screw loose.
• Casting women 40-50 only in grandparent and elderly roles. Really?
• Everyone in the cast is blond or red-headed. I mean, everyone.
• All unlikable characters are minorities. Racist much?
• All dumb people are blond <> All blond people are dumb.
• All smart people are Asian.
• All rich people are white & speak with a British or "Harvard" accent. (Ever met Bill Gates?)
• All Asian people are martial arts experts.
• All gay men are flamboyant or pansies.
• Lesbians all look like men or supermodels.
• Police & military all look like body builders or NFL linebackers. (Tip: Navy SEALS are usually under 6' tall. Same with AirForce pilots.)
• Family members who share no visible genetic similarities. (I.e. if both parents have brown hair and brown eyes, kids probably should, too.)
• The funny/obnoxious fat person.
• The giant-boobed rocket scientist.
• The forced interracial couple.

In case this is confusing for you, here are some basic, simple rules to follow when casting in 2016:

• Your top priorities should be acting ability and character fit. Always screen test.
• Get the race/nationality right, or at least as close as humanly possible if it matters to the character.
• Avoid cliché stereotypes. (Dumb blonds, smart Asians, mean brunettes, black/Hispanic villains.)
• Use actors who are ACTUALLY the right age for the character. (Hint: most women CAN'T give birth before they're 12-15 years old, most are over 20 when they have their first child.) If the screenplay calls for a middle-aged woman, cast someone OVER 35. Duh.
• Reflect the real world.
• Most of your cast should be average looking, not twigs & supermodels.
• Pay attention to chemistry. Young, beautiful women aren't REALLY attracted to older, ugly men. Everyone outside of Hollywood seems to grasp this concept - so should you.
• If you must cast that talentless family member or person you hope to sleep with later, put them in a crowd of extras, PLEASE.

5 Cool Film Collaboration Tools

Let's face it, with the advent of the digital age, the world of filmmaking has been dragged, sometimes kicking and screaming, right along behind it. While the world seems to continue to shrink, this is a massive advantage for the aspiring screenwriters and would-be filmmakers out there. Ten years ago, situated in Houston, TX, my film habit would be sorely under-served. Today, however, I am able to somewhat easily connect with others in the independent film world and keep my acting bug at bay with active voice and on-camera work.
     The magic connection? Aside from persistence, constant personal/professional growth, and a modicum of talent, I chalk it up in large part to these five collaboration tools. Here they are in no particular order.

1. Meetup.com - Once a place where lonely singles and bored twenty-somethings created online forums to plan outings with similarly minded individuals, Meetup now features many thriving film communities. You may have to try a few out before you find the right one, but there at least four pretty decent groups in any major city. Not one near you? For a few dollars a month, you can start your own and pay for it by collecting small membership fees from those who join. (Fees recommended if you want to filter out those who aren't really serious about their film careers.)
2. behindthevoiceactors.com - Whether you're an aspiring or experienced actor or filmmaker, this is a great place to connect with talent. Actors - perfect your vocal performance and audition skills from your couch. (Even if a part isn't a fit, submitting an audition and getting feedback is a great way to hone your skills.) Filmmakers - find some outstanding unknown voice-over and musical talent to aid you with narrations or bring your animated/CGI characters to life. Sure, there's a lot of subpar projects and talent on the site, but you can easily filter through the noise with just a little bit of effort. Some of my favorite lines to perform have come from  original audio books/plays and cartoon projects I've encountered on this site. To get a taste, check out my member page here.
3. Skype - There is a misconception out there that you have to be an Apple fanatic to make films. Get over it. Today Android is taking over the small device market place and Windows remains present on over 80% of the world's desktops. If you want to communicate with your collaborators, FOR FREE, over video and IM, Skype is the only reliable tool today that works on all four of the major platforms (iOS, OS X/Mac OS, Android and Windows). I love this as a way to collaborate on everything from screenwriting projects to voicing cartoons. Filmmakers, got a screenplay you want to test/table read before you move forward? Skype it.
4. Create50 - Created and owned by the London Screenwriters' Festival team, this unique concept brings together writers and artists from around the globe to create collaborative short stories, screenplays and films. There is a good deal of structure around the projects, so you may have to check back if you first step in at the wrong phase of a project cycle for your particular talents.
5. OneDrive - I know, I know. Another Microsoft tool. Shoot me. But hey, this is the same storage technology James Cameron leveraged to house the mounds of 3D data it took to produce Avatar, so it should be good enough for the rest of us, right? Platform agnostic (as of late 2015), OneDrive is the ultimate of shared storage out there. Sign up for a Microsoft account (you can use your current email), and you automatically get 15 GB/month for free. If you have an Office365 subscription, 10 TB is included. The service features near-military-grade security and encryption and syncs to any Windows or Apple device to provide offline access to your files anywhere, anytime. I keep all my in-work writing, resumes, headshots and voice-over recordings on this service, in addition to hundreds of photos. If I'm recording lines for an active project, all I have to do is share my folder out to the filmmaker and s/he has immediate access to all my audio files. (I control who has read only or full access.) Working on a screenplay? Combine this with Microsoft Word's shared editing capabilities, and multiple writers can simultaneously edit the same document without tripping over each other's changes. (I love the comments and review features in Microsoft Word, which even sports a free screenplay template that conforms to industry standards,)

     I think that's enough geeking out for now. Happy filmmaking! If you have a favorite collaboration tool of your own (other than the standard Twitter, Facebook, YouTube and Vimeo), leave a note in the comments. Like my grandmother used to say as she handed me a dustpan, "Everything is better when we work together."

Talent Agent or Scam?

The digital world has been a powerful enabler for everyone who ever dreamed of a career in film. Would be film makers and future stars are no longer beholden to the behemoth studios that seem to own Hollywood. Thanks to the power of the internet, anyone with an idea and a great camera phone can produce a film and get it seen by thousands, even millions of viewers. Use the right streaming service and you might even make a buck or two in the process.
     But thanks to the complete lack of regulation and the truly global nature of the internet, for every positive there are negatives. These normally take the form of charlatans and scammers who prey on the gullibility of those who dream of a career in film but have no idea how to start. Today, let's focus purely on the so-called "Talent Agents" out there who fall into this category. Whip out that notepad and pencil - here's how you can tell the real agents from the fake.

1. Money: The most common scam out there is designed to part you from your hard-earned cash with little to no service provided in return. You'll see this in the form of talent "sites" that promise you access to acting/modeling/voice over opportunities in exchange for an up-front or monthly fee. Real talent agents work for a portion of your earnings, not for excessive up-front fees.
2. Advertising: Incredibly, the scam artists and sham talent agencies do the most advertising. Your radio and TV blare out opportunities to work with top studios and even throw out a few star's names to add to their credibility. Usually they have nothing to do with any of the shows, people or studios they talk about. Most real talent agents do little more than maintain a small web presence and an ad in the trades. They almost never offer to take the inexperienced and turn them into an overnight star.
3. Headshots: Scam artists will charge you hundreds for mandatory photography fees and even offer comp cards as part of this bargain basement package. Show up at a real talent agency without your own headshots and you're not likely to make it past the receptionist.
4. Audition Listings: Real talent agencies don't charge you for access to a list of available auditions. A quality agent knows their talent pool and matches you with viable auditions rather than expecting you to figure it out on your own. Why? Remember, they only get paid if you do. Casting directors will also stop calling them if they don't produce viable candidates for auditions, which means they're going to pre-screen both you and the listings to ensure they keep credibility with the C.D.s out there.
5. SAG/AFTRA Affiliation: Union affiliation isn't easy to obtain. If the agency isn't listed on the SAG website, they're probably not worth your time. There are some exceptions as independent filmmakers have begun to rely upon some trusted talent listings online, but these are few and far between. If you want to get paid for your acting, SAG/AFTRA franchises are a no-brainer.
6. "No Experience Necessary:" Ha ha ha ha ha! Okay, if you're under 10 years old this might be true. Otherwise, no self-respecting agency is going to talk to you if you have zero experience. What you WILL find with these "no experience needed" agencies is the opportunity to drop 4-figures on mandatory training before they'll represent you. Now, there are a handful of well-known, semi-respectable agencies that offer training courses to youngsters. Just beware and do your research. If you get invited to a large group "audition" where everyone there gets an offer to attend class, it's safe to assume the agency is more interested in milking you for cash than helping you get started.
7. No Audition: Real talent agents will require a portfolio for models and/or an audition "reel" for actors. REAL talent agents do not create these for you but instead require you provide said portfolio or reel before they will agree to meet you in person for an interview/audition. They may assist you in producing higher quality audition screening materials, but only AFTER you've provided your own and they've decided to represent you. If you get invited to meet without providing your headshot, resume, portfolio and/or reel first, respectfully decline.
8. Cattle Calls: Open auditions are commonly held for extras near the location of the expected opportunity. (I.e. The C.D.'s for "Any Given Sunday" held an open call for football player extras near the stadium where the scenes were to be shot.) These open calls are almost never for a principal/lead role and inevitably require you show up prepared to work within a day or two of being accepted. (Sometimes on the spot.) A common scam is to hold "open auditions" for "new talent." You will spend hours sitting in a waiting room, may even get interviewed and asked to do a cold read. You are then offered positive feedback and invited to attend some very expensive industry event. This will get you nowhere 99.9% of the time except less rich.

If you REALLY want to become a paid actor or model, you need to first learn the trade and second get some experience. If you've never acted before or never done so on camera, attend a workshop or two. Plenty are generally offered by local colleges and industry professionals. You'll probably have to do some work for free before an agent will show any interest in representing you, so connect with your local independent film community and audition, audition, audition. Working for nothing more than SAG and IMDB credit is the most common way to get started.
     Attend local film festivals, media (headshot, resume or business card) in hand. Rub elbows with filmmakers and casting directors so you can get your name out there. Once you've built a little bit of credibility into your resume, start sending requests to talent agencies, but keep working for free in the indie world until you find representation. There is no EASY way into a film career, and you certainly can't buy your way in with a low monthly fee. It won't likely happen overnight, but if you're serious about your career, talented and persistent, odds are good you'll at least work enough to feed the need.

The Big Studio Casting Catch

Recently headlines have told the sad story of the on-going culture of discrimination in Hollywood. Idris Elba is too "street" to play Bond. Maggie Gyllenhaal, at 37, is too old to play the love interest of a man old enough to have fathered her. Anne Hathaway at 32 is losing roles for characters written as older than her to women in their twenties. The still insanely gorgeous Salma Hayek feels she has been written off by Hollywood because she's nearing 50. Melissa McCarthy faces constant criticism over her weight.
     While there is little doubt these stars have experienced the negative side of a middle-aged-white-male-friendly fickle Hollywood machine, let's check the stats for the most visible studio films of 2015 to see just how pervasive the problem is today (with love interests highlighted in multi-lead casts):

• Jurassic World: Chris Pratt (36), Bryce Dallas Howard (34)
• Avengers, Age of Ultron: Robert Downey, Jr. (50), Chris Hemsworth (32), Mark Ruffalo (48), Chris Evans (34), Scarlett Johansson (31), Jeremy Renner (44), Linda Cardellini (40)
• Straight Outta Compton: O'Shea Jackson, Jr. (24)
• Furious 7: Vin Diesel (48), Paul Walker (41), ...Michelle Rodriguez (37)
• Kingsman, The Secret Service: Colin Firth (55), Taron Egerton (26)
• Mad Max, Fury Road: Charlize Theron (40), Tom Hardy (38)
• Ant-Man: Paul Rudd (46), Evangeline Lilly (36)
• Cinderella: Lily James (26), Richard Madden (29)
• Mission Impossible - Rogue Nation: Tom Cruise (53)
• Trainwreck: Amy Schumer (34), Bill Hader (37)
• Spy: Melissa McCarthy (45), Jude Law (43), Jason Statham (48)
• The Man from U.N.C.L.E.: Henry Cavill (32), Armie Hammer (29), Alicia Vikander (27), Elizabeth Debicki (25)
• Pitch Perfect 2: Anna Kendrick (30), Rebel Wilson (35)
• Fifty Shades of Grey: Dakota Johnson (25), Jamie Dornan (32)
• Terminator Genisys: Emilia Clark (29), Jai Courtney (29), Arnold Schwarzenegger (68)
• McFarland, USA: Kevin Costner (65), Maria Bello (48)
• Magic Mike XXL: Channing Tatum (35)
• The Longest Ride: Scott Eastwood (34), Britt Robertson (25)
• Insurgent: Shailene Woodley (24), Ansel Elgort (21), Theo James (31)
• Ricki and the Flash: Meryl Streep (66), Kevin Kline (68)
• Fantastic Four: Miles Teller (28), Michael B Jordan (28), Kate Mara (32), Jamie Bell (34)
• Hitman, Agent 47: Rupert Friend (34), Hannah Ware (32)
• No Escape: Lake Bell (36), Owen Wilson (47), Pierce Brosnan (62)

 

     This chart shows that, although there does appear to be some opportunity for women over 32, the big studios still generally cast older male leads with younger females, shying away from similarly-aged female leads or love interests. If you're an actress who's hit her 35th birthday, the outlook isn't so great when it comes to the big-budget Hollywood movie machines.

     Oddly enough, recent studies showed that women in the 30-45 age range have more disposable income and are more likely to head to the theaters if there's something there to draw their attention. Just look at the box office success of female-friendly films like "Cinderella" ($201.1M), "Pitch Perfect 2" ($183.8M), "Fifty Shades of Grey" ($166.1M), "Spy!" ($110.4M), and "Trainwreck" ($105.7M), all currently in the top 20 gross list for 2015. As early as 2011, movie ticket sales were split 50/50 between male and female buyers, with a trend toward females purchasing more often than males. More recent numbers show a trend toward 55% of ticket buyers being female, and the this chart proves that movies featuring female leads are pulling those audiences in where they're available. (Note the slightly higher per/screen average for movies with female leads than those with males.)

     Logic would dictate that the big studios should be scrambling to produce fare that appeals to the increasing 30-45 female movie consumer base. Instead, more than half of the major studio releases in 2015 have been action films, though they have clearly attempted to win female viewers by casting stronger female lead roles and expanding female roles overall. On the flip side, most of the ensemble casts in the big studio films were still mainly male, typically out-numbering female lead roles 2 to 1.

    So what to do about the lack of quality roles for all of the outstanding actresses out there over 32? The fix lies in the hands of low budget studios and independent filmmakers. Releases like 2014's "Cake" (starring Jennifer Aniston) and "Still Alice" (Julianne Moore) fared well with female audiences. "Alice" raked in $18.6M on a budget of $4.1M and both films earning a bevy of nominations and awards, including a Best Actress Oscar for Julianne Moore.
     Now, what about the whole Idris Elba/Bond fiasco? Can black leads pull the box office draw their white peers do? Hmmm...I think the $141M over 3 weeks speaks volumes. Smart filmmakers should pay attention, even if the big studios decide to cling to their 1950's-era casting practices. 

Deadlines Matter, Even for Indies

For me, one of the toughest things about independent film is the complete lack of studio-imposed deadlines. I know, you're thinking I'm completely nuts and you're just about to click that little "x" to close the window. Before you do, consider this:

1. Projects that take years to complete suffer issues of relevancy once they finally wrap. I had a friend who started a wonderful story about the Cold War in the 1980's. I heard from her recently: it was finally finished, could I read it? Sure! The writing was brilliant, for 1985. It now needs a complete rewrite because younger audiences won't connect and it's no longer relevant to those who lived through that era. While it could have a cool retro feel as a film today, the story has to include more exposition than it did when the writer started it because of the loss of relevancy.
2. Casting can become a major issue. A filmmaker friend obtained the film rights to a book and went to work writing his screenplay. He was able to find the perfect lead, a local unknown, to star in his project, and shot a few scenes to garner interest in funding the project. However, he kept putting the finished screenplay on the backburner as he worked on other projects. By the time he was ready to start filming, that perfect actor had been cast in a TV series and was no longer available. He's now having to start over with casting and still, more than a year later, doesn't have a completed screenplay ready to shoot.
3. Actors' appearances change over time. The headlining film at our local festival a couple of years ago took several years to complete. This might have been okay except that two of the main characters were young girls when the project started, teens when it finished. The story itself covered less than a year of elapsed time, so the change in the younger actors' appearances was jarring and left audiences confused.

     These are just a few real-world examples where the lack of a hard deadline undermined what might have been successful projects otherwise.
     As an independent filmmaker or screenwriter, it's important to set deadlines for yourself to ensure your project remains relevant, you keep funding you've secured and you don't lose resources attached to the project. Make sure the deadlines you set are reasonable - you don't want to rush the project and produce something crappy, but you also don't want to take so long to get it done that six other people beat you to the punch.
     If you're not sure what makes a reasonable deadline, I recommend choosing a film festival or contest to which you'd like to submit your work. (Don't pick one that closes entries next month.) Alternatively, figure out the pace at which you best work and approximately how long it would take to finish your project at that pace. (Tip: it shouldn't be more than a year out.) For example: if you're a writer, setting a goal of 10 to 20 pages per day would set the goal of first draft for you in approximately 1.5 to 2 weeks out. Factor in time for your detailed proof-read and three or four review passes, and 2 months may be a reasonable deadline for you to have a copy ready to pass around to others to read before your final copy is complete.
     All in all, a deadline should give you a reasonable goal to work toward and put just enough pressure on you to get the work done before completing the project becomes impossible or pointless. It will also show others you want to bring into the project that you are serious about getting it done and that you are a true professional, improving the odds that they will commit the time and effort you need from them to produce quality work.
     So, get to it! Whip out that smartphone and add an appointment, as well as a few reminders, to get that project done. As we all know, once it's in the smartphone calendar, it's real.

4 Ways Social Media is Changing Independent Filmmaking

About two years ago there was a rush by independent filmmakers to jump on the social media bandwagon for low cost film promotion. (Just search "social media independent film" for a rash of blogs, how-to's, etc., generally circa 2013.) Today, it's almost impossible to get your film seen without "posting" incessantly about it across a range of social media outlets, and it works.


There are more ways to leverage the power of social media to improve your success as an independent filmmaker than simply promoting your finished product. Here are some of the coolest/most creative uses of our social world I've seen recently (in no particular order):

1. Group story-building: As modern creative geniuses like Joseph Gordon-Levitt have proven, your followers on social media are a great source of creative, collaborative story-building. Check out his #MonthlyScriptWorkshop on Twitter. From developing an idea to finalizing a screenplay, there are hundreds of talented writers out there willing to contribute their time and energy if you just ask.
2. Fund your project: Crowd-funding is definitely the word of the day not only for independent filmmakers, but for many industries. Sites like Indiegogo and Kickstarter are excellent sources of funds for those with a project that's ready to go but needs a little extra kick to get started. (Most crowd-funding sites have rules around setting and making goals, so plan your campaign carefully.)
3. Meet your cast & crew: Creative independent filmmakers are expanding their reach to find locals who are willing to help make their dream a reality. I'm personally part of two Meet-up groups specifically targeting the local film community - one a general film-making group, the other targeting actors to cast current and future projects. (Make your group successful by including an educational element for newbies and networking with agencies, studios, etc.) The usual "casting" methods can be pretty difficult to navigate, and even harder to leverage effectively, when the pay for your stars is publicity (maybe) and peanuts. The promise of residuals will draw un-carded, experienced help, but we all know that's more a hope than a guarantee with most indies.
4. Test screening safely: With the increased focus on privacy, security and data protection, filmmakers now have several options to share their projects without losing their rights to them in the process. (Beware of user-agreements that hand your film over to the host. The most popular video-sharing service, to remain unnamed, is of particular concern if not used properly.) I personally like services like SmugMug and OneDrive to set up private shares that prevent download and duplication while providing support for comments and that social media feel. Instead of waiting to test the whole finished project, take advantage of social media and your circle of trusted friends to test specific scenes, different endings, even costumes, make-up, effects...you get the idea.

The digital age is a great thing for independent filmmakers. Take advantage of it!

Indie Life: Spark Session

I recently decided to leap back into acting/filmmaking after a VERY long hiatus. Thanks to the magic of the internet, it's been pretty easy to connect to others in the industry locally, and that's a wonderful thing.

Just this week I got to spend a few hours with a group of filmmakers and actors, some experienced, some aspiring, to discuss a joint project. Nothing big, just a little music video, but what joy the whole creative process brings! Unlike a typical corporate sales planning session, we were all naturally marching in the direction of the same goal. No idea was ignored. Everyone was positive and supportive, and within 2 hours we had a solid, scriptable outline of our video on paper and next steps to keep the project moving. We were all there for the love of the art form. That's how great art is born.

Granted, no funding was involved. No one to demand we earn back our production costs within xx weeks of release. And that is exactly why working in the indie world is such a gift. Sometimes money can really get in the way of the creative process. But not today. Not in Houston, TX where most films are made by non-union-members and nameless independent "studios."

Now, to find a sound stage, 3d animator and some decent lights on a $0 budget...