Professionalism Isn't a Lost Art

We started the weekend with unexpected auditions for a new sci-fi series pilot with a local indie film writer and producer. Local. Indie. I wasn't expecting much but figured the audition would be good experience for my little actress who wants to make the leap from stage to film just like her momma.
    From the start, though, this producer caught me by surprise. Instead of the usual "home studio" you often see with indie film around Houston, he had a real office. It wasn't much, but it was clear he and his partners took their business seriously. Yes, there was even a name plate on the door and a small reception area. So what if he was the one who came out to greet us? Presentation counts.
    Even more surprising, he had actually bothered checking out our IMDB pages before we arrived. He had sides ready and a plan. He was careful to ensure my under-age daughter or the friend she brought along were never alone with him or his partners who were also there. He sat down with my daughter and I before we auditioned and went over what he wanted from each of us. Once he put us through our hoops, he sat down with us again and "sold" his plan for the series, explaining exactly where he was in the development process (still writing the initial episodes) and what he planned to do next. He asked relevant questions and, though he said he was excited, never crossed that bridge of inappropriate language or TMI that so often happens in the film world.
    I'll admit, I'm usually reticent to work with personal unknowns in the indie world. Especially when it comes to projects I allow my daughter to participate in. But this producer/writer excites me, not only because he has a clear vision and the passion and means to get his projects done, but because he was very professional.
    Let's step back a bit to explain why this is important. For the last several months I've been stalled on what looked to be a promising, maybe even awards-worthy feature project with an established, if not small, studio. Despite the high level of interest from backers and other industry pros, this project has really never gotten out of the gate. It's not for lack of creative effort nor for lack of an amazing story, but it is definitely due to an intermittent lack of professionalism. In this case, one that involves too much alcohol (not on my part).
    I've noticed a lot of people who seem to try very hard end up failing despite mounds of talent. Often it is because their professionalism fails behind drinking too much, getting high, making inappropriate sexual advances or treating their project as a dating service, speaking like a high schooler, ("LOL" is not a word, youngsters), unpreparedness/unplanned, film-ignorance, egoism, obstinance or just plain acting the diva.
    It just brings to light how important it is to ALWAYS BE PROFESSIONAL. No matter how creative, smart, experienced or passionate you are, your professionalism will make the difference in whether actors, producers, CDs, DPs, editors, or any other potential crew member will want to commit their time to working with you. You can have a casual look, be unique, and still be professional. You just need to have a plan, be respectful, and behave like an adult. This will bring credibility to both your project and your name. Without it, well, good luck getting anything off the ground.

Featured Talent: Maya Clarady, tween quadruple threat

Maya Clarady

Maya Clarady
Actress, Dancer, Model, Singer, V.O., Host
Age range: Tween (pre-teen/young teen)
http://www.imdb.me/MayaClarady
bookmaya@outlook.com
832-859-8299
What we love about Maya:
Incredible acting range, from comedy to drama and sci-fi without blinking.

Memorization skills exceed most her age whether it's her lines, lyrics or choreography. Give her a day and she's got it!

Easy to work with - directors & choreographers just love working with Maya thanks to her great personality and willingness to follow direction.

 Loves to snorkel and fish, especially on the Caribbean Sea

Dreams of landing her own Disney series.

 Trains in 5 styles of dance, but Hip Hop is her favorite.

Has seven pets, including a ball python and a 125lb dog.

Got her first fashion model feature spot at three, for a children's boutique.


NEXT: Will be shooting a sci-fi TV series' pilot episodes, in a lead role.



To submit your profile or favorite artist, use the comments below or message @FracturedMom on Twitter. Be sure and include why you think your artist should be featured and how to reach you for more information.

Killing Credibility with Casting

Sometimes it's the screenwriter's fault, but usually not. Let's face it, as a filmmaker/ producer/ director, you have the final word on casting choices made for your film. This used to be a no-brainer kind of job since all women were young and pretty and all men were dashing and attractive by Old Hollywood standards. Age only mattered if the part called for a woman and it was once perfectly okay to restrict all female roles to 18-30 age group. By okay, I mean "accepted practice."
     I've said it before and will probably say it a million times: filmmakers need to take their casting choices more seriously with today's sophisticated audiences. Women now buy as many, if not more tickets than men do. More women make household buying decisions than men, buy a ration of 2:1. Your market is no longer Ward Cleaver, folks.
     If you want to be taken seriously as a filmmaker, you need to demonstrate that you can make good choices casting. Here are some of the more recent casting missteps that have left audiences fuming and actors befuddled:

• Casting men over 50 with 20-something romantic interests. (This is male fantasy, not reality.)
• For that matter: any decade+ age gaps between the male & female romantic leads.
• Casting 20-somethings as high schoolers. Audiences aren't buying it anymore.
• Casting white people as minorities. We can see the make-up and don't buy the CGI, folks.
• Casting minorities as the wrong nationality. (Asians are NOT Native Americans. Not all Asians are Chinese or Japanese. Native Americans are not Hispanics. Native Americans are not Indians or Arabic. Need I go on?)
• One of my favorites: impossible parent castings. My daughter was recently called to audition for a film that was looking for a female child 11-16 and the mother - yes, biological - to be 21-25. Wait, what? Um, idiots: You do realize that mom would have been at MOST 10 years old when giving birth in that case, right? No one is going to buy that and I pulled my kid from the audition because the filmmaker obviously had a screw loose.
• Casting women 40-50 only in grandparent and elderly roles. Really?
• Everyone in the cast is blond or red-headed. I mean, everyone.
• All unlikable characters are minorities. Racist much?
• All dumb people are blond <> All blond people are dumb.
• All smart people are Asian.
• All rich people are white & speak with a British or "Harvard" accent. (Ever met Bill Gates?)
• All Asian people are martial arts experts.
• All gay men are flamboyant or pansies.
• Lesbians all look like men or supermodels.
• Police & military all look like body builders or NFL linebackers. (Tip: Navy SEALS are usually under 6' tall. Same with AirForce pilots.)
• Family members who share no visible genetic similarities. (I.e. if both parents have brown hair and brown eyes, kids probably should, too.)
• The funny/obnoxious fat person.
• The giant-boobed rocket scientist.
• The forced interracial couple.

In case this is confusing for you, here are some basic, simple rules to follow when casting in 2016:

• Your top priorities should be acting ability and character fit. Always screen test.
• Get the race/nationality right, or at least as close as humanly possible if it matters to the character.
• Avoid cliché stereotypes. (Dumb blonds, smart Asians, mean brunettes, black/Hispanic villains.)
• Use actors who are ACTUALLY the right age for the character. (Hint: most women CAN'T give birth before they're 12-15 years old, most are over 20 when they have their first child.) If the screenplay calls for a middle-aged woman, cast someone OVER 35. Duh.
• Reflect the real world.
• Most of your cast should be average looking, not twigs & supermodels.
• Pay attention to chemistry. Young, beautiful women aren't REALLY attracted to older, ugly men. Everyone outside of Hollywood seems to grasp this concept - so should you.
• If you must cast that talentless family member or person you hope to sleep with later, put them in a crowd of extras, PLEASE.

How to Ruin a Good Screenplay

As filmmakers, we're always getting great advice about how to do things right. Having recently encountered some great new talent stalled by amateur mistakes, I thought I'd talk a little bit about how we do things wrong in the film world. Earlier, I shared some of the worst abused film conventions that need to go away. Now, let's look at things we can do to ensure we never sell our screenplays to a major studio. Here ya go!

• Non-standard formatting. Just because you buy Final Draft or some other over-priced software (Word and a decent template will do), doesn't mean your screenplay follows industry standards. Invest $25 in a decent, recent book like "The Complete Screenwriter's Manual." Glue it to the back of your PC if needed, but keep it nearby when you're writing. Always. Check it often if you haven't been writing, and selling, screenplays for decades.
• Use the phrase "is ----ing" throughout your scene descriptions. Do it regularly. Okay, really you should use it seldom if at all. Screenplays are written in PRESENT TENSE. They should instruct your actors just like you might a group of kids in a classroom. "John walks to the blackboard," is always preferable to "John is walking to the blackboard," which indicates this action was already happening when the scene started.
• Throw timelines into a blender. Directors are always eager to guess at what you meant by starting a scene in one time frame then suddenly switching it to another. Here's a great example:

INT. JOHN'S CAR - DAY

John is texting and driving. 

EXT. STREET - NIGHT

John's car crashes into the back of another vehicle in front of him.

A simple "CONTINOUS" would rescue this series of scenes from certain disaster. 

• Include tons of secondary characters and extras but never capitalize them upon introduction. Or just don't introduce them at all and give them a line or two. ANY new character, even extras, should be included in their first scene description and capitalized. For example:

EXT. SKATE PARK - DAY

JOHN, a lanky teen in slacker clothing, and a group of SKATEBOARDERS gather around the half pipe and watch as LOIS, much younger than the others, prepares to make her first run.

Notice how key characters get descriptions and extras are introduced as a non-descript group. Even though the skateboarders in the crowd are extras, they need to be called out so the director can plan for them in the shot and the CD can cast them. They're also going to possibly need costumes and would affect how the shot is staged. 

• Go nuts with the slug lines. Personally, I think if you're using more than two or three within a master scene, it's time to "INTERCUT AS NEEDED". It's way too easy to lose track of where your characters are or what the camera is focused on when you over-complicate a scene with intricate slug lines. I was recently polishing a festival-winning screenplay that couldn't be sold and noticed that frequently the writer gave dialogue to characters he'd forgotten were off-screen based on his last slug line. No bueno! 
• Abuse the Caps-Lock key. Only new characters and important sound effects should be in ALL CAPS. (This does not include incidental sounds like footsteps created by characters walking on screen.) Just remember, the point of ALL CAPS is to get the attention of your casting director or sound editor. (Okay, you can use it for special effects, too.)
• Give lots and lots of shooting directions. Most amateurs precede each scene with "CUT TO," "FADE IN" or "DISSOLVE TO". If you're planning on selling your script, don't do this. FADE IN at the very beginning then let the DP plan his or her shots based on the awesome scenes you describe. All that fluff will also cost you an extra 5-10 pages, too.
• And, by all means, write in real-time. Here's a great example of marketability-destroying writing:

INT. JOHN'S BEDROOM - EARLY MORNING

John is asleep in bed when the alarm clock suddenly BUZZES. He sits up and rubs his eyes, then reaches over and hits the top of the clock, silencing it. He scratches his head, yawns, pulls the covers back and slides his legs over the side of the bed. He stands up, almost trips, then slips his feet into his slippers that are by the bed. He looks at the clock, reacts with panic, then runs to the bathroom, opens the door and goes inside... 

That scene description could be a lot simpler and more interesting:

John is in bed, sleeping peacefully. His ALARM goes off, sending him flying out of the bed. He nearly trips over his slippers, then stops to slide them on. He runs into the bathroom and slams the door.

• Use dialogue to explain everything that happens in your film. Be sure and have your characters talk about things that happened in earlier scenes to remind us what happened, just in case we've forgotten ten pages later. Also, tell us how your characters feel about everything through dialogue. In fact, have the characters explain their feelings to each other constantly. (You get where I'm headed here, right?)
• Over describe your characters with exact heights, weights, skin, hair and eye color. That will make a casting director ecstatic! (Just remember, character descriptions are to help the casting director find the best actor to play the part and the actor to understand who they're portraying. If the character's height isn't central to their behavior or motivation and has nothing to do with the story, leave it out. Same goes for all those other physical traits. And remember, not every character in your film needs to be attractive. That doesn't happen in the real world and shouldn't happen in your screenplay, unless you're writing "Zoolander 3.")
• Finally, make sure you completely ignore the three act standard when planning your film. Add lots of scenes that have nothing to do with the over-arching story simply because you want to use a specific prop, location or character. If you write an inciting incident, don't worry about the 10-page rule: just plug it in somewhere. It's all good. Yes, I'm being facetious. Your story should have an inciting incident - something that gets the ball rolling. It should have a discernible beginning, middle and end. Every scene should move the main plot or a key subplot forward. (Subplots should at some point have an impact on the main plot, too.)

Okay, that's quite a bit to digest in one sitting, so I'll shut up now. If you're a screenplay reader, polisher or writer and have a favorite rookie mistake or pet peeve to share, be sure and leave a comment. If you're new to writing or honing your craft, let me know what you think. Overall, remember that writing screenplays is more than the art of simply telling a story. Screenwriting is a professional skill that requires education and tons of practice to perfect.

 

5 Cool Film Collaboration Tools

Let's face it, with the advent of the digital age, the world of filmmaking has been dragged, sometimes kicking and screaming, right along behind it. While the world seems to continue to shrink, this is a massive advantage for the aspiring screenwriters and would-be filmmakers out there. Ten years ago, situated in Houston, TX, my film habit would be sorely under-served. Today, however, I am able to somewhat easily connect with others in the independent film world and keep my acting bug at bay with active voice and on-camera work.
     The magic connection? Aside from persistence, constant personal/professional growth, and a modicum of talent, I chalk it up in large part to these five collaboration tools. Here they are in no particular order.

1. Meetup.com - Once a place where lonely singles and bored twenty-somethings created online forums to plan outings with similarly minded individuals, Meetup now features many thriving film communities. You may have to try a few out before you find the right one, but there at least four pretty decent groups in any major city. Not one near you? For a few dollars a month, you can start your own and pay for it by collecting small membership fees from those who join. (Fees recommended if you want to filter out those who aren't really serious about their film careers.)
2. behindthevoiceactors.com - Whether you're an aspiring or experienced actor or filmmaker, this is a great place to connect with talent. Actors - perfect your vocal performance and audition skills from your couch. (Even if a part isn't a fit, submitting an audition and getting feedback is a great way to hone your skills.) Filmmakers - find some outstanding unknown voice-over and musical talent to aid you with narrations or bring your animated/CGI characters to life. Sure, there's a lot of subpar projects and talent on the site, but you can easily filter through the noise with just a little bit of effort. Some of my favorite lines to perform have come from  original audio books/plays and cartoon projects I've encountered on this site. To get a taste, check out my member page here.
3. Skype - There is a misconception out there that you have to be an Apple fanatic to make films. Get over it. Today Android is taking over the small device market place and Windows remains present on over 80% of the world's desktops. If you want to communicate with your collaborators, FOR FREE, over video and IM, Skype is the only reliable tool today that works on all four of the major platforms (iOS, OS X/Mac OS, Android and Windows). I love this as a way to collaborate on everything from screenwriting projects to voicing cartoons. Filmmakers, got a screenplay you want to test/table read before you move forward? Skype it.
4. Create50 - Created and owned by the London Screenwriters' Festival team, this unique concept brings together writers and artists from around the globe to create collaborative short stories, screenplays and films. There is a good deal of structure around the projects, so you may have to check back if you first step in at the wrong phase of a project cycle for your particular talents.
5. OneDrive - I know, I know. Another Microsoft tool. Shoot me. But hey, this is the same storage technology James Cameron leveraged to house the mounds of 3D data it took to produce Avatar, so it should be good enough for the rest of us, right? Platform agnostic (as of late 2015), OneDrive is the ultimate of shared storage out there. Sign up for a Microsoft account (you can use your current email), and you automatically get 15 GB/month for free. If you have an Office365 subscription, 10 TB is included. The service features near-military-grade security and encryption and syncs to any Windows or Apple device to provide offline access to your files anywhere, anytime. I keep all my in-work writing, resumes, headshots and voice-over recordings on this service, in addition to hundreds of photos. If I'm recording lines for an active project, all I have to do is share my folder out to the filmmaker and s/he has immediate access to all my audio files. (I control who has read only or full access.) Working on a screenplay? Combine this with Microsoft Word's shared editing capabilities, and multiple writers can simultaneously edit the same document without tripping over each other's changes. (I love the comments and review features in Microsoft Word, which even sports a free screenplay template that conforms to industry standards,)

     I think that's enough geeking out for now. Happy filmmaking! If you have a favorite collaboration tool of your own (other than the standard Twitter, Facebook, YouTube and Vimeo), leave a note in the comments. Like my grandmother used to say as she handed me a dustpan, "Everything is better when we work together."

Talent Agent or Scam?

The digital world has been a powerful enabler for everyone who ever dreamed of a career in film. Would be film makers and future stars are no longer beholden to the behemoth studios that seem to own Hollywood. Thanks to the power of the internet, anyone with an idea and a great camera phone can produce a film and get it seen by thousands, even millions of viewers. Use the right streaming service and you might even make a buck or two in the process.
     But thanks to the complete lack of regulation and the truly global nature of the internet, for every positive there are negatives. These normally take the form of charlatans and scammers who prey on the gullibility of those who dream of a career in film but have no idea how to start. Today, let's focus purely on the so-called "Talent Agents" out there who fall into this category. Whip out that notepad and pencil - here's how you can tell the real agents from the fake.

1. Money: The most common scam out there is designed to part you from your hard-earned cash with little to no service provided in return. You'll see this in the form of talent "sites" that promise you access to acting/modeling/voice over opportunities in exchange for an up-front or monthly fee. Real talent agents work for a portion of your earnings, not for excessive up-front fees.
2. Advertising: Incredibly, the scam artists and sham talent agencies do the most advertising. Your radio and TV blare out opportunities to work with top studios and even throw out a few star's names to add to their credibility. Usually they have nothing to do with any of the shows, people or studios they talk about. Most real talent agents do little more than maintain a small web presence and an ad in the trades. They almost never offer to take the inexperienced and turn them into an overnight star.
3. Headshots: Scam artists will charge you hundreds for mandatory photography fees and even offer comp cards as part of this bargain basement package. Show up at a real talent agency without your own headshots and you're not likely to make it past the receptionist.
4. Audition Listings: Real talent agencies don't charge you for access to a list of available auditions. A quality agent knows their talent pool and matches you with viable auditions rather than expecting you to figure it out on your own. Why? Remember, they only get paid if you do. Casting directors will also stop calling them if they don't produce viable candidates for auditions, which means they're going to pre-screen both you and the listings to ensure they keep credibility with the C.D.s out there.
5. SAG/AFTRA Affiliation: Union affiliation isn't easy to obtain. If the agency isn't listed on the SAG website, they're probably not worth your time. There are some exceptions as independent filmmakers have begun to rely upon some trusted talent listings online, but these are few and far between. If you want to get paid for your acting, SAG/AFTRA franchises are a no-brainer.
6. "No Experience Necessary:" Ha ha ha ha ha! Okay, if you're under 10 years old this might be true. Otherwise, no self-respecting agency is going to talk to you if you have zero experience. What you WILL find with these "no experience needed" agencies is the opportunity to drop 4-figures on mandatory training before they'll represent you. Now, there are a handful of well-known, semi-respectable agencies that offer training courses to youngsters. Just beware and do your research. If you get invited to a large group "audition" where everyone there gets an offer to attend class, it's safe to assume the agency is more interested in milking you for cash than helping you get started.
7. No Audition: Real talent agents will require a portfolio for models and/or an audition "reel" for actors. REAL talent agents do not create these for you but instead require you provide said portfolio or reel before they will agree to meet you in person for an interview/audition. They may assist you in producing higher quality audition screening materials, but only AFTER you've provided your own and they've decided to represent you. If you get invited to meet without providing your headshot, resume, portfolio and/or reel first, respectfully decline.
8. Cattle Calls: Open auditions are commonly held for extras near the location of the expected opportunity. (I.e. The C.D.'s for "Any Given Sunday" held an open call for football player extras near the stadium where the scenes were to be shot.) These open calls are almost never for a principal/lead role and inevitably require you show up prepared to work within a day or two of being accepted. (Sometimes on the spot.) A common scam is to hold "open auditions" for "new talent." You will spend hours sitting in a waiting room, may even get interviewed and asked to do a cold read. You are then offered positive feedback and invited to attend some very expensive industry event. This will get you nowhere 99.9% of the time except less rich.

If you REALLY want to become a paid actor or model, you need to first learn the trade and second get some experience. If you've never acted before or never done so on camera, attend a workshop or two. Plenty are generally offered by local colleges and industry professionals. You'll probably have to do some work for free before an agent will show any interest in representing you, so connect with your local independent film community and audition, audition, audition. Working for nothing more than SAG and IMDB credit is the most common way to get started.
     Attend local film festivals, media (headshot, resume or business card) in hand. Rub elbows with filmmakers and casting directors so you can get your name out there. Once you've built a little bit of credibility into your resume, start sending requests to talent agencies, but keep working for free in the indie world until you find representation. There is no EASY way into a film career, and you certainly can't buy your way in with a low monthly fee. It won't likely happen overnight, but if you're serious about your career, talented and persistent, odds are good you'll at least work enough to feed the need.

Casting in Color

The way things are today, you can't be too careful when it comes to racial sensitivity and attention to diversity. There are no rules, per se, yet everyone seems to be breaking them on a daily basis. In this overly PC, continuously offended world, how do you make the right decisions when it comes to casting roles? Do you cast based on audience draw or lean toward inclusion regardless of the story you plan to tell? Is there something in between? Will making the wrong choices hurt your film or does it even matter?

The answer to all of the above is YES.

There is a lot of noise out there about making movies to attract multi-racial audiences, and there certainly is some logic to that theory. If I'm a casting director working on a big Hollywood studio project, I'm naturally going to be sensitive to two huge facts: 1) more than 70% of Americans identify as Caucasian and 2) 18 of the top 20 grossing films in 2015 featured Caucasian leads. While item one is indisputable, it's easy to say fact #2 could be driven by the plethora of films featuring purely Caucasian casts or at least white leads.

That aside, several of the top 20 films this year have shattered traditional blockbuster casting molds. Okay, let's face it: Will Smith shattered those molds years ago. But is that repeatable? The jury is still out.

The truth is, when you're casting a film that includes time-tested characters, your first loyalty needs to be to your existing fan base. Does it make sense to cast Idris Elba as James Bond? No, it doesn't. Why? Because there is no way to "explain" the change to loyal audiences, no matter how awesome Idris Elba may be. (And we all know he is.) Every Bond in the history of Bond has been similar in look and feel. It makes no more sense to cast a black man as James Bond than it does to cast Tom Cruise as Wonder Woman. Iconic characters generally need to be left alone. Consistently we have seen "progressive" filmmakers attempt to recolor classic, well-known characters only to fail miserably. (Anyone see "Fantastic Four" lately? Yeah, I didn't think so.)

From a psychological perspective, audiences develop an "image" of a character based upon how they're used to seeing that character. Cinderella will always be a pretty blond white girl, assuming Disney wants to keep making hundreds of millions at the box office on Cinderella-based fare. Seeing a major change in a beloved character causes watchers to experience a kind of psychological dissonance that simply makes them uncomfortable. They may go see the movie, but those first viewers won't feel good about it, won't know why, but will tell their friends to stay away. Even a brilliant movie may bomb because of this.

Your second loyalty in casting needs to be to your story. If your film is a coming of age story about a boy growing up in China and dealing with the conflict between tradition and modern life, casting a person of any other race isn't going to make sense. Audiences will get stuck on that rather than seeing what an awesome story you have to tell. The recent backlash over the casting of Mara Rooney as Tiger Lily in "Pan" is a great example. Ms. Rooney did an amazing job from an acting point of view, but it was completely overshadowed by the fact that she just didn't fit the character. Her father was clearly Native American. She clearly is not. Even children pick up on these things. (My child is no Tiger Lily loyal but quickly realized that she and the band of natives didn't look like a tribe.) Casting choices should fit the story at all times, regardless of how badly you want to be inclusive. Now, that DOESN'T mean you cast to stereotype. There is a major difference between stereotype and character, and all good filmmakers can sense the difference.

Finally, you need to be aware of the character. Suppose my story is about a Southern girl who wants to be the belle of her high society ball in Redneckville, USA because it's a long-standing family tradition. I HAVE to cast that girl and her friends as Caucasians. Now, suppose my Southern girl wants to BREAK tradition and become the belle of the ball? Now, I can cast any race I like in that role and may even lean toward African American because of the natural conflict that will arise from that choice. If my character wants to play basketball professionally but must overcome the fact that he's short, again, race won't matter. I can cast black, white, whatever, and be successful. I might even cast the character as Asian to make the character stand out even more than his height alone. Before I cast the role, I need to understand the character: history, motivation, and how s/he fits into my story.

Let's face it: Hollywood's practice of casting white actors in non-white roles is a long-standing and irritatingly senseless tradition. However, audiences are more outspoken and sensitive to Hollywood's attempts to dupe them. So, if you want diversity vs. travesty, make sure you first tell a story where diversity makes sense, then cast based on the characters and the stories they have to tell, not upon whether or not it will make you appear to be politically correct in your choices. It's always PC to stay true to your story and character and audiences will appreciate your choices.

FYI - SOMEONE WILL ALWAYS COMPLAIN. There is nothing you can do about that, so just accept it and move on.

In the end, a typical cast in a modern American field shouldn't be monochromatic, but your casting choices should always serve the story and the characters foremost. No actor should ever be placed in the cast to serve as a racial token, nor to fulfill a stereotype. If the character is race-less as written, then cast the person who does the best job auditioning for the role, regardless of color. Audiences appreciate a film that feels true, not just politically correct.

The Big Studio Casting Catch

Recently headlines have told the sad story of the on-going culture of discrimination in Hollywood. Idris Elba is too "street" to play Bond. Maggie Gyllenhaal, at 37, is too old to play the love interest of a man old enough to have fathered her. Anne Hathaway at 32 is losing roles for characters written as older than her to women in their twenties. The still insanely gorgeous Salma Hayek feels she has been written off by Hollywood because she's nearing 50. Melissa McCarthy faces constant criticism over her weight.
     While there is little doubt these stars have experienced the negative side of a middle-aged-white-male-friendly fickle Hollywood machine, let's check the stats for the most visible studio films of 2015 to see just how pervasive the problem is today (with love interests highlighted in multi-lead casts):

• Jurassic World: Chris Pratt (36), Bryce Dallas Howard (34)
• Avengers, Age of Ultron: Robert Downey, Jr. (50), Chris Hemsworth (32), Mark Ruffalo (48), Chris Evans (34), Scarlett Johansson (31), Jeremy Renner (44), Linda Cardellini (40)
• Straight Outta Compton: O'Shea Jackson, Jr. (24)
• Furious 7: Vin Diesel (48), Paul Walker (41), ...Michelle Rodriguez (37)
• Kingsman, The Secret Service: Colin Firth (55), Taron Egerton (26)
• Mad Max, Fury Road: Charlize Theron (40), Tom Hardy (38)
• Ant-Man: Paul Rudd (46), Evangeline Lilly (36)
• Cinderella: Lily James (26), Richard Madden (29)
• Mission Impossible - Rogue Nation: Tom Cruise (53)
• Trainwreck: Amy Schumer (34), Bill Hader (37)
• Spy: Melissa McCarthy (45), Jude Law (43), Jason Statham (48)
• The Man from U.N.C.L.E.: Henry Cavill (32), Armie Hammer (29), Alicia Vikander (27), Elizabeth Debicki (25)
• Pitch Perfect 2: Anna Kendrick (30), Rebel Wilson (35)
• Fifty Shades of Grey: Dakota Johnson (25), Jamie Dornan (32)
• Terminator Genisys: Emilia Clark (29), Jai Courtney (29), Arnold Schwarzenegger (68)
• McFarland, USA: Kevin Costner (65), Maria Bello (48)
• Magic Mike XXL: Channing Tatum (35)
• The Longest Ride: Scott Eastwood (34), Britt Robertson (25)
• Insurgent: Shailene Woodley (24), Ansel Elgort (21), Theo James (31)
• Ricki and the Flash: Meryl Streep (66), Kevin Kline (68)
• Fantastic Four: Miles Teller (28), Michael B Jordan (28), Kate Mara (32), Jamie Bell (34)
• Hitman, Agent 47: Rupert Friend (34), Hannah Ware (32)
• No Escape: Lake Bell (36), Owen Wilson (47), Pierce Brosnan (62)

 

     This chart shows that, although there does appear to be some opportunity for women over 32, the big studios still generally cast older male leads with younger females, shying away from similarly-aged female leads or love interests. If you're an actress who's hit her 35th birthday, the outlook isn't so great when it comes to the big-budget Hollywood movie machines.

     Oddly enough, recent studies showed that women in the 30-45 age range have more disposable income and are more likely to head to the theaters if there's something there to draw their attention. Just look at the box office success of female-friendly films like "Cinderella" ($201.1M), "Pitch Perfect 2" ($183.8M), "Fifty Shades of Grey" ($166.1M), "Spy!" ($110.4M), and "Trainwreck" ($105.7M), all currently in the top 20 gross list for 2015. As early as 2011, movie ticket sales were split 50/50 between male and female buyers, with a trend toward females purchasing more often than males. More recent numbers show a trend toward 55% of ticket buyers being female, and the this chart proves that movies featuring female leads are pulling those audiences in where they're available. (Note the slightly higher per/screen average for movies with female leads than those with males.)

     Logic would dictate that the big studios should be scrambling to produce fare that appeals to the increasing 30-45 female movie consumer base. Instead, more than half of the major studio releases in 2015 have been action films, though they have clearly attempted to win female viewers by casting stronger female lead roles and expanding female roles overall. On the flip side, most of the ensemble casts in the big studio films were still mainly male, typically out-numbering female lead roles 2 to 1.

    So what to do about the lack of quality roles for all of the outstanding actresses out there over 32? The fix lies in the hands of low budget studios and independent filmmakers. Releases like 2014's "Cake" (starring Jennifer Aniston) and "Still Alice" (Julianne Moore) fared well with female audiences. "Alice" raked in $18.6M on a budget of $4.1M and both films earning a bevy of nominations and awards, including a Best Actress Oscar for Julianne Moore.
     Now, what about the whole Idris Elba/Bond fiasco? Can black leads pull the box office draw their white peers do? Hmmm...I think the $141M over 3 weeks speaks volumes. Smart filmmakers should pay attention, even if the big studios decide to cling to their 1950's-era casting practices.