Professionalism Isn't a Lost Art

We started the weekend with unexpected auditions for a new sci-fi series pilot with a local indie film writer and producer. Local. Indie. I wasn't expecting much but figured the audition would be good experience for my little actress who wants to make the leap from stage to film just like her momma.
    From the start, though, this producer caught me by surprise. Instead of the usual "home studio" you often see with indie film around Houston, he had a real office. It wasn't much, but it was clear he and his partners took their business seriously. Yes, there was even a name plate on the door and a small reception area. So what if he was the one who came out to greet us? Presentation counts.
    Even more surprising, he had actually bothered checking out our IMDB pages before we arrived. He had sides ready and a plan. He was careful to ensure my under-age daughter or the friend she brought along were never alone with him or his partners who were also there. He sat down with my daughter and I before we auditioned and went over what he wanted from each of us. Once he put us through our hoops, he sat down with us again and "sold" his plan for the series, explaining exactly where he was in the development process (still writing the initial episodes) and what he planned to do next. He asked relevant questions and, though he said he was excited, never crossed that bridge of inappropriate language or TMI that so often happens in the film world.
    I'll admit, I'm usually reticent to work with personal unknowns in the indie world. Especially when it comes to projects I allow my daughter to participate in. But this producer/writer excites me, not only because he has a clear vision and the passion and means to get his projects done, but because he was very professional.
    Let's step back a bit to explain why this is important. For the last several months I've been stalled on what looked to be a promising, maybe even awards-worthy feature project with an established, if not small, studio. Despite the high level of interest from backers and other industry pros, this project has really never gotten out of the gate. It's not for lack of creative effort nor for lack of an amazing story, but it is definitely due to an intermittent lack of professionalism. In this case, one that involves too much alcohol (not on my part).
    I've noticed a lot of people who seem to try very hard end up failing despite mounds of talent. Often it is because their professionalism fails behind drinking too much, getting high, making inappropriate sexual advances or treating their project as a dating service, speaking like a high schooler, ("LOL" is not a word, youngsters), unpreparedness/unplanned, film-ignorance, egoism, obstinance or just plain acting the diva.
    It just brings to light how important it is to ALWAYS BE PROFESSIONAL. No matter how creative, smart, experienced or passionate you are, your professionalism will make the difference in whether actors, producers, CDs, DPs, editors, or any other potential crew member will want to commit their time to working with you. You can have a casual look, be unique, and still be professional. You just need to have a plan, be respectful, and behave like an adult. This will bring credibility to both your project and your name. Without it, well, good luck getting anything off the ground.

How to Ruin a Good Screenplay

As filmmakers, we're always getting great advice about how to do things right. Having recently encountered some great new talent stalled by amateur mistakes, I thought I'd talk a little bit about how we do things wrong in the film world. Earlier, I shared some of the worst abused film conventions that need to go away. Now, let's look at things we can do to ensure we never sell our screenplays to a major studio. Here ya go!

• Non-standard formatting. Just because you buy Final Draft or some other over-priced software (Word and a decent template will do), doesn't mean your screenplay follows industry standards. Invest $25 in a decent, recent book like "The Complete Screenwriter's Manual." Glue it to the back of your PC if needed, but keep it nearby when you're writing. Always. Check it often if you haven't been writing, and selling, screenplays for decades.
• Use the phrase "is ----ing" throughout your scene descriptions. Do it regularly. Okay, really you should use it seldom if at all. Screenplays are written in PRESENT TENSE. They should instruct your actors just like you might a group of kids in a classroom. "John walks to the blackboard," is always preferable to "John is walking to the blackboard," which indicates this action was already happening when the scene started.
• Throw timelines into a blender. Directors are always eager to guess at what you meant by starting a scene in one time frame then suddenly switching it to another. Here's a great example:

INT. JOHN'S CAR - DAY

John is texting and driving. 

EXT. STREET - NIGHT

John's car crashes into the back of another vehicle in front of him.

A simple "CONTINOUS" would rescue this series of scenes from certain disaster. 

• Include tons of secondary characters and extras but never capitalize them upon introduction. Or just don't introduce them at all and give them a line or two. ANY new character, even extras, should be included in their first scene description and capitalized. For example:

EXT. SKATE PARK - DAY

JOHN, a lanky teen in slacker clothing, and a group of SKATEBOARDERS gather around the half pipe and watch as LOIS, much younger than the others, prepares to make her first run.

Notice how key characters get descriptions and extras are introduced as a non-descript group. Even though the skateboarders in the crowd are extras, they need to be called out so the director can plan for them in the shot and the CD can cast them. They're also going to possibly need costumes and would affect how the shot is staged. 

• Go nuts with the slug lines. Personally, I think if you're using more than two or three within a master scene, it's time to "INTERCUT AS NEEDED". It's way too easy to lose track of where your characters are or what the camera is focused on when you over-complicate a scene with intricate slug lines. I was recently polishing a festival-winning screenplay that couldn't be sold and noticed that frequently the writer gave dialogue to characters he'd forgotten were off-screen based on his last slug line. No bueno! 
• Abuse the Caps-Lock key. Only new characters and important sound effects should be in ALL CAPS. (This does not include incidental sounds like footsteps created by characters walking on screen.) Just remember, the point of ALL CAPS is to get the attention of your casting director or sound editor. (Okay, you can use it for special effects, too.)
• Give lots and lots of shooting directions. Most amateurs precede each scene with "CUT TO," "FADE IN" or "DISSOLVE TO". If you're planning on selling your script, don't do this. FADE IN at the very beginning then let the DP plan his or her shots based on the awesome scenes you describe. All that fluff will also cost you an extra 5-10 pages, too.
• And, by all means, write in real-time. Here's a great example of marketability-destroying writing:

INT. JOHN'S BEDROOM - EARLY MORNING

John is asleep in bed when the alarm clock suddenly BUZZES. He sits up and rubs his eyes, then reaches over and hits the top of the clock, silencing it. He scratches his head, yawns, pulls the covers back and slides his legs over the side of the bed. He stands up, almost trips, then slips his feet into his slippers that are by the bed. He looks at the clock, reacts with panic, then runs to the bathroom, opens the door and goes inside... 

That scene description could be a lot simpler and more interesting:

John is in bed, sleeping peacefully. His ALARM goes off, sending him flying out of the bed. He nearly trips over his slippers, then stops to slide them on. He runs into the bathroom and slams the door.

• Use dialogue to explain everything that happens in your film. Be sure and have your characters talk about things that happened in earlier scenes to remind us what happened, just in case we've forgotten ten pages later. Also, tell us how your characters feel about everything through dialogue. In fact, have the characters explain their feelings to each other constantly. (You get where I'm headed here, right?)
• Over describe your characters with exact heights, weights, skin, hair and eye color. That will make a casting director ecstatic! (Just remember, character descriptions are to help the casting director find the best actor to play the part and the actor to understand who they're portraying. If the character's height isn't central to their behavior or motivation and has nothing to do with the story, leave it out. Same goes for all those other physical traits. And remember, not every character in your film needs to be attractive. That doesn't happen in the real world and shouldn't happen in your screenplay, unless you're writing "Zoolander 3.")
• Finally, make sure you completely ignore the three act standard when planning your film. Add lots of scenes that have nothing to do with the over-arching story simply because you want to use a specific prop, location or character. If you write an inciting incident, don't worry about the 10-page rule: just plug it in somewhere. It's all good. Yes, I'm being facetious. Your story should have an inciting incident - something that gets the ball rolling. It should have a discernible beginning, middle and end. Every scene should move the main plot or a key subplot forward. (Subplots should at some point have an impact on the main plot, too.)

Okay, that's quite a bit to digest in one sitting, so I'll shut up now. If you're a screenplay reader, polisher or writer and have a favorite rookie mistake or pet peeve to share, be sure and leave a comment. If you're new to writing or honing your craft, let me know what you think. Overall, remember that writing screenplays is more than the art of simply telling a story. Screenwriting is a professional skill that requires education and tons of practice to perfect.

 

Tired Conventions to Avoid

One of the problems of learning film by watching film is that new filmmakers, and old, confuse abused and sometimes nonsensical conventions with acceptable methodology. These common conventions may be well tried but don't ring true with modern movie-goers who are, thanks to the internet, far more sophisticated than audiences of the past. Next time you consider following one of these conventions, PLEASE, think again.

1. Everyone born before 1950 spoke with an English, Irish or Scottish accent. No, they didn't. Dear filmmaker, if your story is set in the Middle East 100 B.C., do remember that England didn't exist yet. Go with no accent or something more regional when making your casting and directing choices. On that note...
2. A spray tan will suffice in place of ethnic reality. Uh, no. Audiences didn't buy Mara Rooney as a native American in "Pan," and they won't buy that blue-eyed white guy playing an Egyptian pharaoh (with a British accent).
3. Anything with fuel explodes on impact. Seriously, watch a couple of episodes of "Myth Busters" before you plan your next stunt.
4. Young women are interested in dating older men. No, they're not. Oh, and on that note...
5. Women come in two age groups: twenties and silver-haired granny. Again, no. If you are casting a person who is seventeen, no one is going to believe that twenty-five-year-old is really his mom. Get ages right or get out of film. Women in their thirties, forties and fifties appeal to audiences and most ticket buyers today are women 35-49. Hmm....
6. Women can run and fight in high heels. That may have flown in the eighties, but ladies have figured this little bit of idiocy out nowadays. If a girl is going to do some butt-kicking or running, she's probably going to be in comfortable shoes. And unflattering pants. With a bra on. Get it?
7. Audiences are stupid and must have everything explained. Please, just stop with the expository speeches. Repeating what just happened to make sure we got it went out right about that time they poked fun at it in "Galaxy Quest."
8. If you're a genius, you know everything. How irritating. My IQ is around 163. I do not know how to fashion a rocket engine out of soup cans and radio wires. Give me a few diagrams or fifteen minutes on Bing and I might, but it's not just locked up there in my head to be accessed whenever I feel like it. Also, saying a character is a genius does not convince audiences s/he is. Being a genius also does not exempt you from personal care or wearing matched socks.
9. Bad guys die instantly from a single gunshot wound to the stomach. Naturally, the good guy can continue on to victory with 9 bullet holes and a stab wound. Honey, please! We've seen CNN. You get shot, it hurts, you fall down and bleed while calling for your mommy or 911. Unless you're hyped up on meth.
10. All drug dealers wear gold chains and listen to rap music while driving pimped out Cadillacs. Wow. Stereotype much? Today's crime lords look like your local politician or the high school volleyball coach. Sure, those gangsta types still exist, but don't let 80's Hollywood fool you. Criminals are far more sophisticated in this day and age.
11. A talented super geek can hack into any system by typing a few thousand characters while staring at a login prompt. Guess what? We all have computers now. Get that password wrong three times and it's nighty night. If I'm going to hack a system, I sure as heck am not going to physically break into a highly secured building and sit my silly butt down at a terminal and start typing random characters. No. I'm probably going to send Joe Bob in purchasing a tempting porn link and drop a Trojan on his PC. Then there's always the option of those adorable cat videos...
12. Remaking a beloved film with new technology will create an even better film. Sorry, but you should know by now this one is wholly wrong. Very few remakes are worth the cost of a tub of popcorn. If you're hurting for ideas, find a screenwriter. Preferably a new one with some fresh ideas. (Do not confuse "new" or "fresh" with "young." Young people have far fewer ideas than their life-worn peers.)
13. Last, but not least: Only attractive people can be good guys. Ugly people are always bad guys. (Yeah, tell that to the last few attractive guys I dated.) Here's the reality: average people want to see average people on screen doing the extraordinary things they fantasize about doing themselves. If we want to watch a bunch of supermodels running around in skimpy clothes, we'll watch a beer commercial or a perfume ad. Start casting actors who can act and quit pumping your films full of eye candy who couldn't deliver a believable line if their lives depended on it.
14. Sorry, missed one: All women come in a double-D. Except smart women. They're C cups. Do I even need to waste time explaining how idiotic this whole concept is?
15. Honorable mention in the bad film conventions department because this one is unique to our current decade: every cast MUST contain at least one Black person and one gay couple. No, it does not. Forcing a stereotype, race, religion, gender or otherwise into a film where it doesn't fit doesn't further anyone's cause or political agenda, and could even be working against the success of your film.

Film-makers: you know better. People are more sophisticated than they were even 10 years ago and we're sick and tired of watching the same crap year after year. We want truth. (Not to be confused with political or personal agendas.) If the success of those ridiculous reality shows tells you anything, it's that people want to see real people, not plastic Ken and Barbie dolls, on the bright flashy screen. Stretch reality, sure. But connect with your audience by exerting at least a modicum of effort in conveying some level of truth in your casting and your stories. You, and your audiences, will be happy you did.

5 Cool Film Collaboration Tools

Let's face it, with the advent of the digital age, the world of filmmaking has been dragged, sometimes kicking and screaming, right along behind it. While the world seems to continue to shrink, this is a massive advantage for the aspiring screenwriters and would-be filmmakers out there. Ten years ago, situated in Houston, TX, my film habit would be sorely under-served. Today, however, I am able to somewhat easily connect with others in the independent film world and keep my acting bug at bay with active voice and on-camera work.
     The magic connection? Aside from persistence, constant personal/professional growth, and a modicum of talent, I chalk it up in large part to these five collaboration tools. Here they are in no particular order.

1. Meetup.com - Once a place where lonely singles and bored twenty-somethings created online forums to plan outings with similarly minded individuals, Meetup now features many thriving film communities. You may have to try a few out before you find the right one, but there at least four pretty decent groups in any major city. Not one near you? For a few dollars a month, you can start your own and pay for it by collecting small membership fees from those who join. (Fees recommended if you want to filter out those who aren't really serious about their film careers.)
2. behindthevoiceactors.com - Whether you're an aspiring or experienced actor or filmmaker, this is a great place to connect with talent. Actors - perfect your vocal performance and audition skills from your couch. (Even if a part isn't a fit, submitting an audition and getting feedback is a great way to hone your skills.) Filmmakers - find some outstanding unknown voice-over and musical talent to aid you with narrations or bring your animated/CGI characters to life. Sure, there's a lot of subpar projects and talent on the site, but you can easily filter through the noise with just a little bit of effort. Some of my favorite lines to perform have come from  original audio books/plays and cartoon projects I've encountered on this site. To get a taste, check out my member page here.
3. Skype - There is a misconception out there that you have to be an Apple fanatic to make films. Get over it. Today Android is taking over the small device market place and Windows remains present on over 80% of the world's desktops. If you want to communicate with your collaborators, FOR FREE, over video and IM, Skype is the only reliable tool today that works on all four of the major platforms (iOS, OS X/Mac OS, Android and Windows). I love this as a way to collaborate on everything from screenwriting projects to voicing cartoons. Filmmakers, got a screenplay you want to test/table read before you move forward? Skype it.
4. Create50 - Created and owned by the London Screenwriters' Festival team, this unique concept brings together writers and artists from around the globe to create collaborative short stories, screenplays and films. There is a good deal of structure around the projects, so you may have to check back if you first step in at the wrong phase of a project cycle for your particular talents.
5. OneDrive - I know, I know. Another Microsoft tool. Shoot me. But hey, this is the same storage technology James Cameron leveraged to house the mounds of 3D data it took to produce Avatar, so it should be good enough for the rest of us, right? Platform agnostic (as of late 2015), OneDrive is the ultimate of shared storage out there. Sign up for a Microsoft account (you can use your current email), and you automatically get 15 GB/month for free. If you have an Office365 subscription, 10 TB is included. The service features near-military-grade security and encryption and syncs to any Windows or Apple device to provide offline access to your files anywhere, anytime. I keep all my in-work writing, resumes, headshots and voice-over recordings on this service, in addition to hundreds of photos. If I'm recording lines for an active project, all I have to do is share my folder out to the filmmaker and s/he has immediate access to all my audio files. (I control who has read only or full access.) Working on a screenplay? Combine this with Microsoft Word's shared editing capabilities, and multiple writers can simultaneously edit the same document without tripping over each other's changes. (I love the comments and review features in Microsoft Word, which even sports a free screenplay template that conforms to industry standards,)

     I think that's enough geeking out for now. Happy filmmaking! If you have a favorite collaboration tool of your own (other than the standard Twitter, Facebook, YouTube and Vimeo), leave a note in the comments. Like my grandmother used to say as she handed me a dustpan, "Everything is better when we work together."

Don't Tell Me, SHOW Me

In my July 2015 post "10 Tips for Film Fest Success," I mentioned one of my pet peeves is filmmakers using tired, over-used lines and phrases in the screenplay. My very, very favorite is the line that starts with "He is the best _____ I've ever seen." (Watch a dozen action movies and you'll hear it at least eight times.)
     Instead of telling me that Super Cop is the best police officer you've ever seen, SHOW me. Why? Well, for one, I don't know why the speaking character's opinion matters. Has he really seen that many cops? What does being the best actually mean? Does it have any bearing on the situation? Instead of dragging up another tired line or having a character I just met try to convince me (or another character), find a way to let me figure it out for myself. After all, if I wanted to have everything explained to me, I'd buy an audio book instead of going to a movie or watching TV.
     One easy technique to use is a quick montage, or series of shots. It might look like this:

(NOTE: All screenplay samples are the exclusive property of FracturedMom and require written permission prior to reprint or use.)
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SERIES OF SHOTS - SUPER COP'S HOME OFFICE

A. Several award certificates framed on a wall in a cluster.

B. A framed newspaper clipping with the headline "Super Cop Saves Metro City Again!" sits on a shelf next to a large glass trophy inscribed "Your City Thanks You."

C.  A picture of a politician shaking hands with Super Cop.

D. On the desk, a case full of medals and ribbons sits next to another case holding a large brass key inscribed "Metro City."
----------------

     Without saying a word, you've established that your character is an exceptional police officer. This bears far more credibility than having someone say it.

     Another common over-sharing mistake you see are characters talking about what happened to another character in the past. In this case, a flashback will usually be more effective in conveying how past events have affected your character. For example, instead of having someone say "Jane's afraid to fly because she was in a plane crash that killed her dad," try something like this:

----------------
EXT. AIRPORT - DAY

Jane hesitates outside the airport door, letting Bob and Lily walk on ahead of her. Bob stops and turns back toward her.

BOB

          What's the matter, Jane? I thought you were excited to go to Paris.

INT.  SMALL PROP PLANE - DAY (FLASHBACK)

Jane and her DAD are sitting in the cockpit of a small twin engine prop plane. Her dad is piloting the plane. The propellers can be seen spinning outside the cockpit windows as they fly in and out of clouds.

JANE'S P.O.V. - ENGINE OUTSIDE WINDOW

The engine bursts into flame with a loud BANG.

DAD -

He struggles with the controls as the cockpit shakes. There is another loud BANG. His face twists in terror.

THE CONTROLS -

Alerts flash warnings as the altitude drops rapidly.

JANE'S P.O.V. - THE COCKPIT WINDOW

Trees crash against the window, cracking the glass. A huge tree looms into view. The window SHATTERS.

JANES P.O.V. - HER DAD

A tree branch crashes into the cockpit, impaling her dad in the chest. He collapses forward, draped over the branch like a rag doll. Jane SCREAMS.

JANE -

Jane's body is flung forward as the plane comes to a sudden stop. Her head hits the dash in front of her. Blood flows from her forehead.

END FLASHBACK
----------------

     Now, if Jane's character refuses to get on a plane, the audience understands the cause and severity of her fear far better than they would have from a few lines of dialogue.
     Instead of having characters describe an object or person, use an insert or cutaway. (See my January 2016 post on Cutaways.)
     The takeaway here is, before you have someone explain something in dialogue, try to figure out how you can tell the story visually instead. Unlike stage plays, movies and television shows give us the opportunity to tell a story with minimal dialogue. In the long tradition of abusing tired old phrases, when it comes to screenplays and dialogue, "less is more."

Biting the Hand

Ah, film students. Like any college kid - ahem - "young adult," they know it all. They've spent a semester or two under the skillful tutelage of a sage-but-untenured professor and now are ready to show the world they're in charge.
     Snark is often the first skill we'll see leveraged by these lovely young up-and-coming film moguls. First, they will troll social media and fire off shots at everyone who expresses anything to which they do not agree with sniper-like accuracy. Seriously, didn't you know that those 524 Twitter followers, 387 of which are spam accounts, and that project film they shot in six weeks qualify them as experts? Second, they will blog, expounding at length why the producer with thirty years of experience working with big Hollywood studios is completely clueless when it comes to modern filmmaking. Oh, and those well-known but sketchily documented industry standards mean nothing since our young upstart has plans to prove them irrelevant.
     Tsk-tsk, sweet babies, did no one tell you in your six months of collegiate enlightenment that the use of snark is a privilege earned through vast experience and a proven track record of success? Unless you need only be mentioned by one name for the A-listers to jump onto your latest project, you should probably leave the snark buried in the bottom of your sock drawer.
     I'll probably never fully understand why the current generation thinks being cocky and obnoxious will get them anywhere. Although I guess one could say they're right: it will get you to the exit door faster than a pair of well-greased roller skates and a turbo jet strapped to your butt. Somewhere along the line most of the people currently under the age of thirty got brainwashed into thinking that being disrespectful will gain them respect. (I suspect this has a lot to do with the continued over-indulgence and current cultural wave of demanding everyone bend to children's every whim, but who am I to say?) Here's a fine example for you:
     I recently forwarded a tweet recommending an article describing how one well-experienced filmmaker applied the first 10-minute rule to his own personal viewing of films released in the past year. (If you're not familiar, this rule is commonly applied by readers in evaluating new screenplays, but is also commonly used in evaluating film festival submissions as well.) "Get an attention span," another user replied, as if this 10-minute thing was my idea. (Should I have been flattered that he thought it was?) He doesn't know me. He obviously doesn't know the industry well enough to realize that understanding this little rule will be critical to his future success. I hovered over his name to find the title "Film Student." Ah. I was no longer surprised. Film school may teach you processes and technique but only experience or a really well-aged mentor will enlighten you to the realities of the film industry. This young man probably thought that his snarky response would catch my attention and convince me to change my stance.
     Sadly, what really ends up happening in these situations is that those of us who have tread the long hard road before the cocky film student (or recent grad) smile quietly and nod our heads while the youngster in front of us lambasts everything we learned and accomplished before him. We listen politely as he insults the rules we all must play by and the methodology we all know works, having already tried and proven lacking many other ways of getting things done. If he shows promise, we MIGHT feel compelled to take him aside and guide him to try a different approach when speaking to people he may not know well but who likely can make or break his film career before it has even started. Given the number of hateful know-it-all twenty-somethings out there today, that's rarely going to happen. Instead, the group of older, more experienced filmmakers will shake their heads after he walks away and make a mental note to avoid hiring his obnoxious ass in the future.
     So, listen up film school kid! If you want to make it in film, the first thing you need to accept is that you don't know jack, and won't for many more years. Whether you like it or not, there are people out there who have forgotten more about making films than you will ever learn, no matter how pioneering your professors proclaim you to be. Your best bet is to learn to replace that cocky attitude with a whole lot of humility, a healthy dose of respect and just the right amount of confidence. You will get much further by listening and asking questions than by flatly rejecting the advice of your predecessors. Watch what you post, tweet, pin or whatever. When your name appears on a producer's desk for a critical position on a project, rest assured that producer will search the Twitter-verse and all related digital entities before he or she waists their limited budget on you. That blogger you slammed on Facebook just might turn out to be the producer's favorite niece.
     Now, zip it and go share this advice with your friends before they accidentally bite the hands that may soon be feeding them, too.

Deadlines Matter, Even for Indies

For me, one of the toughest things about independent film is the complete lack of studio-imposed deadlines. I know, you're thinking I'm completely nuts and you're just about to click that little "x" to close the window. Before you do, consider this:

1. Projects that take years to complete suffer issues of relevancy once they finally wrap. I had a friend who started a wonderful story about the Cold War in the 1980's. I heard from her recently: it was finally finished, could I read it? Sure! The writing was brilliant, for 1985. It now needs a complete rewrite because younger audiences won't connect and it's no longer relevant to those who lived through that era. While it could have a cool retro feel as a film today, the story has to include more exposition than it did when the writer started it because of the loss of relevancy.
2. Casting can become a major issue. A filmmaker friend obtained the film rights to a book and went to work writing his screenplay. He was able to find the perfect lead, a local unknown, to star in his project, and shot a few scenes to garner interest in funding the project. However, he kept putting the finished screenplay on the backburner as he worked on other projects. By the time he was ready to start filming, that perfect actor had been cast in a TV series and was no longer available. He's now having to start over with casting and still, more than a year later, doesn't have a completed screenplay ready to shoot.
3. Actors' appearances change over time. The headlining film at our local festival a couple of years ago took several years to complete. This might have been okay except that two of the main characters were young girls when the project started, teens when it finished. The story itself covered less than a year of elapsed time, so the change in the younger actors' appearances was jarring and left audiences confused.

     These are just a few real-world examples where the lack of a hard deadline undermined what might have been successful projects otherwise.
     As an independent filmmaker or screenwriter, it's important to set deadlines for yourself to ensure your project remains relevant, you keep funding you've secured and you don't lose resources attached to the project. Make sure the deadlines you set are reasonable - you don't want to rush the project and produce something crappy, but you also don't want to take so long to get it done that six other people beat you to the punch.
     If you're not sure what makes a reasonable deadline, I recommend choosing a film festival or contest to which you'd like to submit your work. (Don't pick one that closes entries next month.) Alternatively, figure out the pace at which you best work and approximately how long it would take to finish your project at that pace. (Tip: it shouldn't be more than a year out.) For example: if you're a writer, setting a goal of 10 to 20 pages per day would set the goal of first draft for you in approximately 1.5 to 2 weeks out. Factor in time for your detailed proof-read and three or four review passes, and 2 months may be a reasonable deadline for you to have a copy ready to pass around to others to read before your final copy is complete.
     All in all, a deadline should give you a reasonable goal to work toward and put just enough pressure on you to get the work done before completing the project becomes impossible or pointless. It will also show others you want to bring into the project that you are serious about getting it done and that you are a true professional, improving the odds that they will commit the time and effort you need from them to produce quality work.
     So, get to it! Whip out that smartphone and add an appointment, as well as a few reminders, to get that project done. As we all know, once it's in the smartphone calendar, it's real.

"Home" = The Perfect Screenplay

While many screenwriting gurus vary greatly in the advice they give, there is one thing they agree on consistently for a feature-length screenplay: plot structure. If you're a budding writer, hopefully you've seen this basic rule:

It's simple, tried and true...and often ignored by screenwriters and filmmakers, especially in the independent side of the industry. (Hey, sometimes this works, sometimes it leaves audiences scratching their heads.)

For a new screenwriter, sometimes it's difficult to see this structure in modern films. (Try watching action films - they usually throw it in your face.) Since I'm a mom, though, I was compelled to see "Home" with my daughter, who absolutely LOVED that movie. I will be the first to admit, I did, too. So we watched it again and to my everlasting surprise, I realized why: that writer was a genius when it came to adherence to classic plot structure. Okay, and the film was a lot of fun to watch in general.

Not only was the overall story an excellent blend of fun, silliness and heart-string tugging, but the plot was easy for both me and the 10-year-old I brought with me to follow. Our well-trained movie-loving brains subconsciously responded positively to the near perfect adherence to classic plot structure without the slightest thought the story might be formulaic in design.

Whether you're a new screenwriter or an experienced pro, try drawing up your chart (based on the above), pop "Home" into your DVD, and see if you can attach the scenes in this perfectly-designed kids' movie onto the right points in the chart. How does the timing align? (Tip #1: times in the chart are approximate but should divide your movie into thirds at each of the turning points.) Does the setup establish the rules of the world it creates? Does the story stay within those rules (to maintain believability)? Does the action build from each point to the next? Where does the action peak? (Tip #2: It happens twice, as formula demands.) Does the resolution actually resolve every open thread? Evaluate other screenwriting elements "Home" executes well: Does each character have a unique voice? Do we care about what happens to the primary characters? Can you identify the primary antagonist(s)? Does each primary character have a friend/advisor? If you don't find the answer to each question, I have a now 11-year-old who will be happy to help you. :)

If you're not a screenwriter but a burgeoning filmmaker, I encourage you to view this as a guide to identifying excellent screenplays. In the end, they should follow the formula without appearing formulaic. That, my friend, (along with a killer cast and toe-tapping soundtrack), is how you pull in a $54 million weekend box office with a kid-friendly film that doesn't feature a princess or well-known toy anywhere in the story.

4 Ways Social Media is Changing Independent Filmmaking

About two years ago there was a rush by independent filmmakers to jump on the social media bandwagon for low cost film promotion. (Just search "social media independent film" for a rash of blogs, how-to's, etc., generally circa 2013.) Today, it's almost impossible to get your film seen without "posting" incessantly about it across a range of social media outlets, and it works.


There are more ways to leverage the power of social media to improve your success as an independent filmmaker than simply promoting your finished product. Here are some of the coolest/most creative uses of our social world I've seen recently (in no particular order):

1. Group story-building: As modern creative geniuses like Joseph Gordon-Levitt have proven, your followers on social media are a great source of creative, collaborative story-building. Check out his #MonthlyScriptWorkshop on Twitter. From developing an idea to finalizing a screenplay, there are hundreds of talented writers out there willing to contribute their time and energy if you just ask.
2. Fund your project: Crowd-funding is definitely the word of the day not only for independent filmmakers, but for many industries. Sites like Indiegogo and Kickstarter are excellent sources of funds for those with a project that's ready to go but needs a little extra kick to get started. (Most crowd-funding sites have rules around setting and making goals, so plan your campaign carefully.)
3. Meet your cast & crew: Creative independent filmmakers are expanding their reach to find locals who are willing to help make their dream a reality. I'm personally part of two Meet-up groups specifically targeting the local film community - one a general film-making group, the other targeting actors to cast current and future projects. (Make your group successful by including an educational element for newbies and networking with agencies, studios, etc.) The usual "casting" methods can be pretty difficult to navigate, and even harder to leverage effectively, when the pay for your stars is publicity (maybe) and peanuts. The promise of residuals will draw un-carded, experienced help, but we all know that's more a hope than a guarantee with most indies.
4. Test screening safely: With the increased focus on privacy, security and data protection, filmmakers now have several options to share their projects without losing their rights to them in the process. (Beware of user-agreements that hand your film over to the host. The most popular video-sharing service, to remain unnamed, is of particular concern if not used properly.) I personally like services like SmugMug and OneDrive to set up private shares that prevent download and duplication while providing support for comments and that social media feel. Instead of waiting to test the whole finished project, take advantage of social media and your circle of trusted friends to test specific scenes, different endings, even costumes, make-up, effects...you get the idea.

The digital age is a great thing for independent filmmakers. Take advantage of it!

10 Tips for Film Fest Success

I help out with a local film festival and every year I'm sad to see new, brilliant film-makers hobbled by the same mistakes. Here are 10 things I wish every film-maker/screenwriter would consider BEFORE they submit their entries.

1. The first 30 seconds are critical. Your film may be brilliant, but with thousands of submissions, if the first 30 seconds are hard to see, suffer sound problems, are unoriginal or just plain dull, screeners won't go any further. Your masterpiece will more than likely end up in the reject pile. (Tip, most festivals use a panel of pre-screeners before your entry ever sees a judge.)
2. Win in the first 10. That's right, whether it's a film or screenplay or anything in between, the first ten pages/minutes matter most. Again, most screeners/readers will bail out if that first 10 doesn't win them. Hook us, then worry about explaining who your characters are. We won't care about exposition if we're already interested in finding out what happens next. If your short film is only ten minutes long, make sure that first minute is brilliant.
3. Plan for the big screen. One of my (current) all-time favorite film festival entries (Republic of Rick) could've been a box office success if only it had been shot in the right format. 24 frames per second is a bare minimum (48-60 preferred), as is making sure you've selected the correct widescreen format and are ready to package to DCP. Once upon a time, you needed a bevy of $100,000 cameras to get there. Today, I can get pretty close with my $850 Canon Rebel Digital SLR and a stack of top-notch SD cards. In other words, budget isn't an excuse. Between the low cost of storage, (check out services like Microsoft's Azure, which actually hosted the data for Avatar during production), and the ease of converting your film onto Blu-Ray from almost any PC, there's no reason your film fest entry shouldn't be ready to hit theaters should it catch the attention of distributors.
4. Pay attention to light and sound consistency. As an independent film maker, keeping conditions the same over a period of time can be pretty tough on a shoe-string budget. However, post-production software is fairly low cost and can be used to level out both audio and light differentiations. Consistency in general can also be a real killer in an otherwise good film. I remember one film last year that was pretty decent overall, but suffered terrible consistency issues that left audience members shaking their heads. (I.e. a car driving through the rain but being completely dry when shot from the exterior, female actor's hair colors changing drastically between scenes, you get the picture.)
5. Skip the effects. Unless your digital effects are outstanding quality, they can really detract from an otherwise excellent film. Of course, student film categories are far more forgiving than the other categories at most festivals. If you can't afford the time, effort and/or talent to produce at least mediocre quality effects, skip them. We may not really need to see that space ship to know it's there, and might actually even be more intrigued by a film that cleverly avoids showing it to us.
6. Follow submission guidelines. Enter your submission in the right category and make sure it's complete and ready to go. If the film festival requires "premier" or "first run" in a particular category - don't submit a film that's already been shown at other festivals. (Usually there are categories for both types of film.) Submit in the right format, too. This varies by film festival. Some require printed screenplays, others PDF, others Word. For films, most prefer DVDs or Blu-Rays these days. Some may require you upload directly to a streaming service they use. Make sure your entry doesn't violate any intellectual property laws, either. Plagiarism may only get you kicked out if you do it in school, but it can result in a law suit when it comes to your film festival submission.
7. Stock footage should be unfamiliar or used in new, creative ways. Everyone has seen MLK's "I have a dream" speech over and over, along with "One small step for man..." Find other ways to get your point across if at all possible.
8. Skip the corny, tired dialog. Every time I hear a character utter the words "He is the BEST <insert description> I've ever known," (or any variation thereof), I dismiss the film right away. (Yes, big budget films make the same dumb mistakes, but they have 7-figure ad budgets and 8-figure stars to help them overcome bad dialog.) The key to a great screenplay or film is a modicum of originality. I don't need you to tell me he's the best cop ever. I figured that out the minute Will Smith's "Jay" ran down the insane alien in the early minutes of "MIB." Not once did you hear Tommy Lee Jones' "Agent K" tell us he was the best ever, even if he does reference the successful chase. Watch a few popular films in your category. If you hear similar lines, avoid them like the plague.
9. Submit early. While you may make the deadline with a last-minute entry, there's a good chance judges will have already formed an attachment to early favorites.
10. If you get accepted, show up to the festival and "sell" your film. Festivals are not only attended by the other entrants, but other industry insiders. I've often attended viewings of films I hadn't intended to see simply because the film maker was at the opening party and sold me on his or her film. If you're an artist in the industry, whether it's an actor, writer, sound mixer, effects artist, producer, whatever - show up and do some hand shaking. You just might actually find your next great collaborator or even a paid gig on an upcoming project.

I hope you find this information useful. Best of luck with your next festival entry!